Distinguishing Yourself This Holiday Season
Every year the Holiday Season tends to get a bit overwhelming for most
people. Planning meals, decorating, and acknowledging everyone important
in your life by buying the right gift can be stressful and expensive.
Executing your company’s holiday marketing strategy
can be no different. However, with a little bit of effort,
this headache can turn into a pleasure as well as repeat
business.
The key is to not overlook the importance of getting your
name in front of your customers during this season. It’s a
perfect time to reconnect with past customers or to kick
start a commitment to a marketing plan. Why market yourself during the
holidays? Because it works.
• Start Planning Now: It’s never too early to begin
this task. Procrastinating over the essentials
of your successful holiday campaign can mean
fewer choices for you as well as risking higher
prices. Keep in mind not only how long it will
take to order the promotional products but also
the distribution time. Start from an end point of
a desired delivery date and work backwards in
order to give yourself a practical time line.
• Maximizing Your Database: Dividing your customers into lists offers
you the ability to not only target new prospects but to also reward
loyalty. Sort customers into levels of new, recurring and potential –
and don’t forget end of the year acknowledgements to associates – to
streamline decision making. Picking different items to correspond to
your recipient lists will enable you to individualize your gifts as well
as control costs.
• Budget Conscious: Once you have your lists decided, determine
your cost per piece per level. Factor in postage for a more accurate
total price. If you want to avoid costly postage, consider items
that are suitable for drop-off pieces or point of sale giveaways.
But stick to your budget this year and next year will thank you.
